insights
Healthcare Business Development Consulting
Business-model analysis, financial targets and growth plans for Egypt and the Gulf.
We start with a close reading of your numbers and current business model to find where revenue leaks and where growth lies. Then we build a practical plan with clear financial targets and monthly KPIs, for clinics, medical centres, hospitals and pharma companies in Egypt and the Gulf.
- checkBusiness-model analysis & feasibility
- checkGrowth plan with financial targets & KPIs
- checkMarket & competitor research
- checkExpansion plans for Egypt, KSA & the GCC
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diamond
Medical Marketing & Healthcare Branding
Market planning, identity, positioning and marketing strategy for healthcare organisations.
In healthcare, trust drives every decision. We help you build a healthcare brand with a clear identity and message, and a medical marketing strategy that respects professional ethics and reaches the right patient at the right time.
- checkBrand identity & positioning
- checkMedical marketing strategy
- checkMessaging that builds patient trust
- checkAnnual marketing plan & budget
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campaign
Healthcare Advertising & Media Buying
Ad plans and media buying that maximise reach and impact within budget.
We plan your campaigns across digital and traditional channels around your real audience, negotiate media buying for maximum reach at the lowest cost, and continuously measure return on ad spend.
- checkDigital campaign planning
- checkMedia buying & platform negotiation
- checkAudience targeting & cost optimisation
- checkPerformance & ROAS reporting
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videocam
Medical Video & Content Production
High-quality educational video that builds brand trust.
Educational content is the strongest tool for building patient trust. We write and produce professional medical and awareness videos, from idea and script to shooting, editing and publishing.
- checkMedical scriptwriting & content
- checkProfessional filming & production
- checkAwareness & educational videos
- checkSocial media content plan
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handshake
Medical Sales Development & Client Acquisition
Winning new clients, long-term relationships and stronger sales teams.
We design a system to win and keep clients, and improve the performance of your sales team and medical reps through training and follow-up, drawing on years of leading pharma field forces.
- checkClient acquisition strategy
- checkSales team & medical rep training
- checkLong-term client relationships
- checkCommercial performance tracking
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school
Healthcare Startup Mentoring
Guidance on founding a venture, its business model and growth plan.
Starting a new healthcare venture, a pharmacy, clinic or medical-products company? We guide you in one-to-one sessions from idea to launch, so you avoid costly mistakes and build a model that can grow.
- checkVenture idea assessment
- checkBusiness model design
- checkLaunch & first-year plan
- checkOne-to-one follow-up sessions
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